Site-Direct Media Buying
Direct publisher planning and activation for premium placements, sponsorships and media opportunities that do not belong inside a programmatic workflow.
What DMD handles
DMD works as an extension of agency and brand teams, with senior-level involvement from planning through campaign close. Engagements can be fully white-label or collaborative, depending on how your team prefers to work.
Every recommendation is built around the agreed business objective and KPI. We do not force a platform or buying model into a plan simply because it is convenient.
Core capabilities
- Publisher sourcing
- Direct negotiation
- Premium placements
- Sponsorship planning
- Activation coordination
- Performance analysis
Strategy through final analysis.
KPI alignment → strategy → media plan → platform setup → trafficking → campaign launch → optimization → reporting → recommendations → full campaign performance analysis.
Bring us the brief.
We can work behind the scenes, alongside your team or directly with the client.